REHAB AT WORK CENTERS REBRAND AS ELITE PHYSICAL THERAPY

Rehab at Work, which operates four outpatient physical therapy centers along the U.S. Route 45 corridor in eastern Mississippi, has rebranded as Elite Physical Therapy.

The former Rehab at Work has two centers in Columbus (at 2429 5th St. N and 65 Dutch Lane) and one each in Amory (1111 Earl Frye Blvd., Suite A) and Brooksville (214 Highway 388). The centers, specialize in physical therapy, pre- and post-operative rehabilitation, sports medicine, orthopedics, manual therapy and aquatic therapy.

The name change continues an effort by parent company Drayer Physical Therapy Institute, which is based in Hummelstown, Pa., to consolidate its six Mississippi brands under the Elite banner. Chad Barker, regional vice president for Drayer, said the goal is to create one strong, unified brand in the minds of patients and referral sources alike. Elite was chosen because it was the most representative name. “From a clinical, academic and community-driven sense, we have an elite group of people working together with a common goal,” Barker said.

Overall, Drayer operates 28 outpatient centers in Mississippi that will operate under the Elite brand.